Website and service design for nonprofit serving youth in the foster care system.
Timeline
Feb 2022 - June 2022
Tools
Figma, Mural, Zoom, Slack, Google Suite
Problem Statement
How might Pivotal expand and sustain a meaningful and engaging Alumni Network?
The Solution
I designed key pages that act as a hub on the Pivotal website for all things Alumni Network, allowing alumni to stay connected to Pivotal, each other, and current scholars. Previously, there was no dedicated area for alumni on the Pivotal website. We also provided recommendations for programming and communication alongside the website designs.
Design Principles
Discovery
Empathy research took three forms:
8 Alumni
2 Scholars
4 Pivotal Staff
2 Outside Orgs
8 Alumni
2 Scholars
4 Pivotal Staff
2 Outside Orgs
~30 Pivotal Alumni, Scholars and Staff
Open conversations about alumni needs
Immersion Map on Pivotal's history, people, policies, and initiatives
What did we learn?
Alumni have a desire to support scholars
"I want to be a shining part in their lives when it’s maybe dim."
— Pivotal Alumni
85% of alumni want to pay it forward by mentoring
Scholars benefit from guidance of alumni
"Someone who has been through the journey… can set you up to be successful."
— Pivotal Alumni
“Scholars consistently rate alumni speakers the most highly out of all our programming."
— Pivotal Staff
Alumni and scholars want a stronger sense of community
"[Need] community first, program second."
— Pivotal Alumni
"Most people come and go, it doesn’t feel like a community."
— Pivotal Scholar
Ideation
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Cannot infringe on existing programming
Must integrate with scholar’s schedule
Must integrate with alumni’s schedule
Uses existing resources
Defined metric to measure success
BASELINE: Scholars and alumni are regularly engaged with 0-1 peers outside of mandatory meetings/events
TARGET: Scholars and alumni are regularly engaged with 3+ peers outside of mandatory meetings/events
“Regular engagement” is defined as communication, for instance, texting, calling, or social media contact, more than once a month
Final Designs
After countless co-design sessions with Pivotal, my team designed the Pivotal Alumni Network to expand and sustain a meaningful and engaging network of graduated Pivotal scholars.